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CRM (Customer Relationship Management) systems available on the market can be divided into two categories: dedicated systems, developed to meet the individual needs of a company through unique features and functions; and off-the-shelf software that has a universal range of functions. While the first option allows you to adjust the software to your expectations, the other requires flexibility on your end as you have to adjust the processes in your company to the capability of the chosen solution. What are other characteristics of a custom CRM? What are the assets of such a solution?
How to choose your software
When choosing your custom CRM, it is essential to identify your needs accurately and prepare documentation including all the necessary guidelines for the software developers. Completing these steps will enable them to build a solution that gives you 100% satisfaction. With a system reflecting real processes taking place in the company, you can be certain that it will be effectively implemented and easy to use. Hence, tailor-made software will always surpass a canned solution as the functions of the latter are not ideally adjusted to a company; contrarily, those require the users to adjust to the offered functions. A dedicated system can include certain elements of different solutions developed to facilitate the work of your company, e. g. systems such as ERP, MES, DMS, SCM. In this way, it becomes such a comprehensive solution that no off-the-shelf system can compete with. It is true that some off-the-shelf solutions allow adding new functions, however, in many cases, it is an expensive and time-consuming process. The choice of dedicated software eliminates this difficulty as new functions can be added at any moment. The ownership right to the source code and the databases makes it possible to modify the system by any software house in the future. At Kamee we ensure that you are the owner of the solution. We understand that this is far more convenient for the customer and does not limit the growth of the company.
Development and implementation of the system
Before a software house starts developing your system, an advisor discusses the project with you and creates a mockup. These steps aim at creating a solution which optimally adapts to the style in which you run your company and registers all the processes that take place in it. That's why it is crucial to choose a software house offering free consultations and unlimited time for preparing the mockup. Preparing a detailed and polished mockup facilitates the development of your system to get a solution which will precisely correspond to your needs. All of our software is developed in accordance with the RWD approach, which means it is compatible with any device you want to use it on. To ensure optimization of your CRM, while developing certain software, we ensure it will be possible to integrate it with external systems.
Although you could think otherwise, the implementation of a bespoke CRM is faster and more effective than implementing a canned solution. The reason for that is the fact that the modules and functions are precisely adjusted to the individual needs of a company, which facilitates the adaptation of the system. Such a solution is characterized by a higher selectiveness of implemented data and therefore makes the whole process quicker. During the process of implementation, we focus on training future users. We use different methods to complete this step: face-to-face training, online training, chat, Skype, phone conversations, desktop sharing. Apart from that, we offer comprehensive help when you use the system after the training, which maximizes the effectiveness of your solution. The time dedicated to the implementation is adjusted to the needs of your company and your employees. In this way, we strive to eliminate the risk of an unsuccessful implementation.
Working with your dedicated CRM
Communication between you and the software house should not stop once the implementation has been completed. That's why at Kamee we are here to help as long as you use our system. In this way, we can add new required functions exactly when you need them. A conversation about the needs of your company between you and our advisor allows us to choose the most innovative technological solutions for business development. Additionally, the choice of a dedicated system turns out to be more cost-effective when compared to an off-the-shelf solution: in case of canned software, you need to pay a monthly price, while for custom software you only pay once and there are no further charges.
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See our work:
Bespoke system for an HR company - Würselen, Germany
Software for a manufacturing and trading company - CRM.ERP/MES/APS - Poland